YINGKOU HONGCHENG BANK
To provide first class banking and micro-finance services to enhance the living standards of the people in the rural area and in the developing region in general.
To be a leading and efficient rural bank in our target market and provide tailored customer services
Excellent customer service and satisfaction is our prime concern
Our most valued assets are our customers
We cherish the promoting of socio-economic development of our operational areas
Building a positive identity and image is our prime corporate responsibility
We take banking to the doorsteps of the rural dwellers.
We build Directors/staff capacity through continuous education/training
Customer Centric – Quality customer service, customer welfare and fairness to all customers.
Accountability – Ensure maximum returns to our shareholders, being a socially responsible corporate institutions and meeting all regulatory and legal requirements.
Innovative – We encourage a culture of new ideas and self-renewal.
Staff Development – Skills training and capacity building to develop smart, competent staff with professional orientation.
Openness – Embracing and accepting suggestions, criticisms and solutions from our stakeholder.
Integrity – We strive to be always honest and adhere to strong moral principles.